Coastal CU Named Official Credit Union Of Carolina Athletics
By CU Today Staff —
RALEIGH, N.C. — Coastal Credit Union has been named the Official Credit Union of Carolina Athletics under a seven-year partnership that will include financial education, student-athlete community service and new experiences for Tar Heel fans and Coastal members across North Carolina.
The agreement builds on Coastal’s more than 30-year relationship with University of North Carolina at Chapel Hill students and will include financial wellness programming, community initiatives, gameday experiences, digital content and athletics-related activations. Coastal also plans member affinity programs featuring Carolina branding and student-athlete influencer campaigns focused on financial wellness and community service.
“Carolina Athletics gives us a powerful platform to put financial education into action and extend our community impact across North Carolina,” said Tyler Grodi, president and CEO of Coastal Credit Union. “We’ll help students build skills for their financial futures while creating meaningful gameday experiences for our members and Tar Heel fans.”
“Coastal’s record of advancing financial well-being and investing in North Carolina communities makes them a strong new partner for Carolina Athletics,” said Rick Barakat, deputy athletic director and chief revenue officer. “Together, we can reach fans across the state with impactful marketing concepts and meaningful experiences as we bring this sponsorship to life.” The partnership was facilitated by Learfield’s Tar Heel Sports Properties, the exclusive multimedia rights holder for Carolina Athletics.
Originally reported by CU Today.