CommunityAmerica Lands Long-Term Naming Rights To Arkansas' Razorback Stadium
By CU Today Staff —
FAYETTEVILLE, Ark.—The University of Arkansas has reached a long-term agreement with CommunityAmerica Credit Union to secure the naming rights to Razorback Stadium, ending a two-year search for a new partner following the expiration of the Donald W. Reynolds Foundation's sponsorship, according to the Times Record.
Financial terms of the agreement were not disclosed, although Athletic Director Hunter Yurachek previously estimated a naming-rights deal could generate more than $4 million annually, the publication reported.
Beginning with the 2027 football season, the venue will be known as CommunityAmerica Razorback Stadium. WholeHogSports, as cited by the Times Record, reported the agreement spans 13 years, with the stadium carrying the CommunityAmerica name for 12 of those years.
The partnership extends well beyond stadium signage. According to the Times Record, the $9-billion CommunityAmerica also becomes the Official Credit Union and an official sponsor of Arkansas Athletics. The agreement includes renaming the stadium's SEC Club as the CommunityAmerica Club and creates opportunities for the credit union to engage directly with Razorback student-athletes through Name, Image and Likeness (NIL) initiatives.
"This is so much more than a name on a stadium. It's about becoming part of the Razorback Nation experience and helping fans, students, student-athletes and the communities we and the university serve," CommunityAmerica CEO Lisa Ginter said. "Our members are at the heart of everything we do and when we evaluate partnerships like this, it starts with what matters most to them. The University of Arkansas is a powerful source of pride and connection for people across the state and in many of our markets."
The previous 25-year naming-rights agreement with the Donald W. Reynolds Foundation expired in June 2024, though the Reynolds name remained on the stadium for the past two seasons while the university sought a replacement partner. CommunityAmerica, based in Lenexa, Kans., was founded in 1940 with Arkansas roots dating to 1968, will officially assume the naming rights beginning in 2027, the Times Record reported.
Originally reported by CU Today.