Funding Round Backs InvestiFi's Expansion Of Embedded Investing For Credit Unions
By CU Today Staff —
DETROIT—InvestiFi, a CUSO that enables credit unions and community banks to offer digital investing within their online banking platforms, has raised $20 million in new funding as it looks to accelerate growth amid rising demand for embedded investment services.
The funding round was led by Vibe Credit Union and included investments from BankTech Ventures, Idaho Central Credit Union (ICCU), Navari (formerly CUSG), United Financial Credit Union, Coastal Credit Union, Mid Minnesota Credit Union, Truity Credit Union and Southpoint Credit Union. InvestiFi said it is the largest investment to date in a fintech focused exclusively on providing digital investing capabilities to U.S. credit unions and community banks.
The company said the investment follows rapid expansion over the past 18 months, growing from four financial institution clients in 2024 to more than 60 signed credit unions and community banks as of July 2026. According to Cornerstone Advisors, nearly half of Zillennials—members of Gen Z and Millennials—are investing, with 43% reporting they have transferred money to third-party platforms in order to do so, underscoring the competitive pressure on financial institutions to offer integrated investing services.
"This funding round is a powerful validation of what we've built and where we're headed," said Kian Sarreshteh, CEO and founder of InvestiFi. "What makes this raise especially meaningful is that so much of it comes directly from the consumer-focused financial institutions and strategic partners who use our platform every day. They aren't just customers — they're believers in our mission to democratize investing and to make sure community financial institutions can compete and win in this space. We're incredibly proud to be the go-to partner for these FIs that recognize the importance of this category, who opted to invest directly, alongside institutional investors in BankTech Ventures and Navari. This capital raise will allow us to scale our platform and maximize adoption with the end users of these financial institutions, to pull their account holders and deposits back from 3rd party investment platforms."
InvestiFi's platform currently supports fractional stock and ETF investing, guided investing, IRAs, cryptocurrency trading and stablecoins, with additional products planned. The company said its patent-pending "Investing from Checking" capability allows members to invest directly from checking or savings accounts within their existing digital banking experience, eliminating the need to transfer funds to outside brokerage or cryptocurrency platforms.
"Vibe Credit Union believes the future of financial services belongs to credit unions that can serve every stage of a member's financial journey," said Jeff Pascoe, chief operations and strategy officer at Vibe Credit Union. "For generations, credit unions have earned trust by helping members save, borrow, and achieve their financial goals. The next chapter is helping them build wealth through that same trusted partnership. As a credit union, we believe we have a responsibility to invest in innovations that strengthen not only our own members' experience, but the future of the credit union movement itself. InvestiFi helps make that future possible."
Originally reported by CU Today.