ACU Unveils 'Once Upon An American Dream' Advocacy Campaign
By CU Today Staff —
WASHINGTON— America’s Credit Unions Monday launched "Once Upon an American Dream," a national policymaker influence campaign targeting federal policymakers with a sustained message on the economic role credit unions play in American communities.
The campaign runs across connected television, online video, LinkedIn, programmatic display and audio, podcast sponsorships, and direct buys aimed at key Congressional members and staff, executive branch and regulatory targets.
"Credit unions have been steadying American families and communities through every period of crisis and growth for more than a century," said Scott Simpson, president and CEO of America's Credit Unions. "This campaign underscores that strong advocacy is essential to advancing the credit union mission, ensuring policymakers fully grasp what becomes possible when credit unions thrive, and what communities stand to lose when they don’t."
ACU said the campaign focuses on several themes that demonstrate the power of credit unions, including:
America's Credit Unions represents 146 million credit union members nationwide.
Originally reported by CU Today.