SF Fire Credit Union Names Robert Kassab President/CEO
By CU Today Staff —
SAN FRANCISCO—SF Fire Credit Union has named Robert Kassab president and CEO after he served as interim CEO, the $1.6-billion credit union announced.
Kassab joined the 72,000-member credit union in 2022 as chief financial officer and has led the organization on an interim basis while working with the board on its long-term strategy. Founded in 1951 by San Francisco firefighters, SF Fire Credit Union now serves members across San Francisco, San Mateo and Marin counties through three branches.
Board Chair Brook Baker credited Kassab with strengthening the credit union's financial position during his tenure as CFO and said the board is confident he is the right leader to guide the organization into its next phase of growth.
"He came into this organization, assessed what needed to be done, and delivered a transformational financial position that has strengthened every member's confidence in this institution," Baker said.
"SF Fire Credit Union has a 75-year legacy of doing right by its members, and I take that responsibility seriously," Kassab said. "We've spent the last several years building a financial foundation that allows us to grow and serve our members in even more meaningful ways. Now we get to build on it."
Originally reported by CU Today.