Velera: Inflation Reshapes Spending Habits As Generational Payment Divide Widens
By CU Today Staff —
TAMPA--Despite persistent inflation, elevated gasoline prices and weakening consumer sentiment, Americans continue to spend, but significant generational differences are emerging in how they pay and where they direct their dollars, according to the latest Velera Payments Index, which found younger consumers increasingly favoring digital-first payment experiences and essential spending categories while older consumers maintain more traditional payment habits.
“Even with ongoing pressure from higher gas prices and inflation, consumers are continuing to spend — but not in the same way across generations,” said Carrie Stapp, Vice President, Marketing, Velera. “Younger consumers, in particular, are showing a stronger pull toward essential categories and digital-first payment experiences, while older segments are maintaining more traditional spending patterns. That divergence is creating new opportunities for credit unions to better align payment strategies, personalize engagement and meet members where they are.”
The full report is available for download here.
Originally reported by CU Today.