Persuasion Expert Maslansky To Keynote ACU Congressional Caucus
By CU Today Staff —
WASHINGTON--Connecting with lawmakers, strengthening relationships, and making priorities resonate are critical to credit union advocacy efforts, and Maslansky + Partners CEO Michael Maslansky will cover those topics and more during his Congressional Caucus 2026 keynote address, America's Credit Unions noted.
His session, “Using a Language of Trust Among Decision Makers,” will feature practical, research-backed strategies for making the credit union difference stand out among competing policy priorities, ACU said.
"Maslansky is one of corporate America’s leading experts on the art and science of persuasion, with experience serving as counsel to senior executives at more than one-third of Fortune 100 companies. Part political strategist, part behavioral scientist, and part expert communicator, he has spent two decades helping clients navigate their most challenging controversies. His book, The Language of Trust: Selling Ideas in a World of Skeptics, has been translated into seven languages and sold more than 50,000 copies globally. He has appeared as a commentator on CNN, Fox News, MSNBC, and BBC, and has conducted hundreds of research projects across more than 20 countries," ACU said.
Registration is still open for Congressional Caucus 2026, set for Sept. 13-15 in Washington. Other keynote speakers include Punchbowl News co-founders Jake Sherman and Anna Palmer, and pollster Molly Murphy.
Originally reported by CU Today.