COPFCU Adds Digital Investing Through InvestiFi
By CU Today Staff —
CINCINNATI—Cincinnati Ohio Police Federal Credit Union is moving beyond traditional deposit services by adding investing directly to its digital banking platform, allowing members to buy stocks, ETFs, cryptocurrency and stablecoins using funds from their checking accounts.
The credit union, which serves more than 11,000 public servants and their families, is adding the capabilities through a partnership with InvestiFi. COPFCU was founded to serve local police officers and their families, but its membership has expanded to include public school employees, firefighters, government workers and other special service groups.
“At COPFCU, our vision is to continually enhance the products and services we offer our members. As member expectations continue to evolve, we're committed to providing innovative solutions that help them manage more of their financial lives in one place,” said Kathy Haas, president and CEO of COPFCU. “Our partnership with InvestiFi marks an exciting step in that journey. By integrating digital investing into our digital banking experience, we're giving members access to new investing opportunities within the secure, trusted environment they already rely on. We look forward to supporting our members as they explore this new capability.”
The integration will give members several ways to invest without leaving COPFCU’s existing digital banking platform. InvestiFi’s Guided Investing robo-advisory service provides portfolio recommendations based on a member’s risk tolerance and financial goals, while a self-directed option provides access to more than 6,500 stocks and ETFs. Members will also have access to cryptocurrency and stablecoin investing.
The offering also includes InvestiFi’s financial education library, with articles, videos and other information designed to help members learn more about investing. The broader goal is to keep investing activity within the credit union’s digital environment rather than requiring members to move money to an outside investment platform.
“We are proud to partner with COPFCU, a credit union that continues to invest in innovative solutions that enhance the member experience. By integrating digital investing directly into its digital banking platform, COPFCU is making it more seamless for members to access financial services through the institution they already know and trust," said Kian Sarreshteh, CEO of InvestiFi. "Today's credit unions are evolving beyond traditional banking by delivering more comprehensive digital financial experiences. Integrated investing is a natural extension of that evolution, allowing institutions to deepen member relationships while expanding the value they provide.
"At InvestiFi, our mission is to empower community financial institutions with modern investing technology that helps them remain at the center of their members' financial lives. We're excited to support COPFCU as they continue to innovate and deliver meaningful value to the communities they serve," added Sarreshteh.
Originally reported by CU Today.